unbranding

i was telling some friends about this interesting article and trend that i saw. let me share with you:

"Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here's the shocker: They are not sending her their own bags. They are sending her each other's bags! Competitors' bags!"

this is interesting and awesome. fashion houses, and i might suspect other companies as well, are sending gifts to less desirable "stars" like snooki from the jersey shore. they figure that people of haute couture don't want to be associated with a drunk mini-person that is pretty much the antithesis of fashion.